Despite the rugged design, the Optio 43WR captures delicate detail with 4.0 effective megapixels, while the 2.8X zoom lens (equivalent to a 37-104mm lens in 35mm format) captures both expansive scenery shots and tightly composed portraits without protruding from camera body. When combined with the 4X digital zoom, the optical zoom offers a total 11.2X zoom power with smooth lever operation.
The Optio 43WR features two new functions to ensure faster response especially for action shots. A Quick Start setting allows users to switch on the power within 0.9 seconds prior to shooting with the press of the shutter release button. In addition, a special Snap mode ensures sharp results from action shots with a release lag of just 0.05 seconds from one shot to the next. Additionally, the Optio 43WR makes it easy to change modes by requiring only a single touch to switch from shooting to playback or back to shooting mode.
The Optio 43WR measures 3.2" (w) x 3" (h) x 1.2" (d) and has an array of 12 shooting modes are available on the virtual mode dial on the LCD display for easy access: