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Sony DSC-W310 Digital Camera (Pink) with 8GB Card, Case, and More

Item # E2SNDSCW310P (Part # E2SNDSCW310P)
Fast Free Shipping & 45-Day Returns
Discontinued Brand new, USA Warranty
Item Description:
The DSC-W310 captures amazingly detail images with a 28mm equivalent wide angle 4x zoom lens. A 2.7 inch LCD makes taking and reviewing images easy.



package contents



  • 28mm equivalent Sony lens with 4x optical zoom
  • 12.1MP CCD sensor and 2.7? LCD screen (230k pixels) to focus and view
  • SteadyShot image stabilization helps prevent blur
  • iAuto mode automatically optimizes camera settings
  • Smile Shutter technology automatically captures a smile
  • Face Detection technology captures faces naturally
  • Easy Shooting Mode simplifies camera operation
  • VGA Movie capabilities
  • iSCN detects 7 scene conditions and adjusts camera settings
  • In-camera Retouching Tools to edit your photos
  • 8 convenient scene modes
  • High Sensitivity ISO 3200
  • Function Guide helps explain menus and settings
  • Included lithium-ion battery for long-lasting power
  • Card slot for optional Memory Stick Duo and SD media
  • Includes PMB (Picture Motion Browser) and PMB Portable software
  • Available in silver, black and pink
  • 12.1 Megapixel Super HAD CCD Image Sensor
    A powerful 12.1 megapixel 1/2.3? Super HAD CCD image sensor helps you capture gorgeous images with superb contrast and clarity down to the finest detail. With 12.1 megapixels, you can create stunning, photo-quality prints up to A3+ (13x19?) size, or crop your images and still come away with high resolution shots.
  • 2.7? Clear Photo LCD display (230k pixels)
    Generous 2.7? (230K pixels) Clear Photo LCD display features sharp, natural color that makes it easy to compose shots, read menus, and view photos, even in bright sunlight.
  • Sony Lens with 4x Optical Zoom with 28mm equivalent wide
    Sony 4x optical zoom lens with 28mm equivalent wide angle brings distant subjects closer for great outdoor, sports, and travel photos.
  • Intelligent Scene Recognition (iSCN) Mode
    Intelligent Scene Recognition (iSCN) Mode automatically detects seven different types of scenes and, within just 1/30th of a second, selects the appropriate camera settings: Backlight, Backlight Portrait, Twilight, Twilight Portrait, Portrait, Landscape and Macro.
  • SteadyShot image stabilization
    SteadyShot image stabilization compensates for camera shake and helps prevent blur through use of digital processing technologies
  • Face Detection technology
    Face Detection technology detects up to eight individual faces and adjusts flash focus and exposure to help deliver crisp, properly lit images of family and friends.
  • Smile Shutter technology
    Smile Shutter technology captures a smile the moment it happens. Simply press the Smile Shutter button and the camera does the rest. You can also indicate the degree of Smile Detection Sensitivity. Intelligent Scene Recognition can now be used together with Smile Shutter mode when the Intelligent Auto mode is on. This means that beautiful smiles can be captured with settings optimized for the particular scene, even in difficult conditions such as twilight and backlighting.
  • Scene Modes
    The DSC-W310 features 8 convenient scene modes: High Sensitivity / Twilight / Twilight Portrait / Portrait / Landscape / Beach / Snow / Gourmet
  • Easy Shooting Mode
    With Easy Shooting Mode, even beginners can take great photos. In Easy Shooting Mode, easy-tounderstand basic instructions are displayed on the LCD screen and the camera switches to all automatic settings, removing several function choices and allowing you to focus on just your subject. Since this mode works together with Intelligent Scene Recognition, the camera selects the optimum setting for each scene. In addition the easy mode simplifies preview mode.
  • In-Camera Retouching Tools
    Retouch and enhance your photos on the go with in-camera Trimming and Red-Eye Correction.
  • Lithium-ion battery
    Included lithium-ion battery provides added convenience with longer lasting power than alkaline batteries (capacity of 220 images or 110 minutes for viewing still images).
  • Media card slot
    For convenient storage and sharing of your images, the DSC-W310 accepts Memory Stick Duo/Memory Stick PRO Duo/Memory Stick PRO-HG Duo media (sold separately) and SD/SDHC media (sold separately).
  • Includes Sony PMB (Picture Motion Browser) Software ver. 5.0
    Sony Picture Motion Browser software offers a simple, intuitive way to transfer, sort, and view your video and still images on your compatible PC. In addition, multiple output options let you burn your memories to DVD (sold separately), as well as take advantage of one click upload to a number of popular video and photo sharing sites.4
  • Includes Sony PMB Portable software3
    With the pre-installed Picture Motion Browser (PMB) Portable software the DSC-W310 makes it easy to pre-select videos and images in the camera and conveniently upload them from the camera to a compatible PC and popular Internet sharing sites without the need for any additional software or install.
  • Colors Available
    The Cyber-shot DSC-W310 camera is available in silver, black and pink.

Imaging Sensor

  • Imaging Sensor: 1/2.3" (7.79mm) Super HAD CCD Sensor



  • Media Type: 6MB internal Flash Memory, optional Memory Stick Duo Media, optional Memory Stick PRO Duo Media, optional Memory Stick PRO Duo (High Speed), optional Memory Stick PRO HG-Duo, optional SD/SDHC media6
  • Still Image Max Effective Resolution: Aprox. 12.1Megapixels
  • Video Resolution: VGA(640 x 480) (29.97fps, Progressive) / QVGA (320 x 240) (29.97fps, Progressive)
  • Microphone/Speaker: Mono / Mono



  • Lens Type: Sony Lens
  • Aperture: iAuto(F3.0/F4.3(W)) / Program Auto(F3.0/F4.3(W)) (2 steps with ND Filter)
  • Optical Zoom: 4x
  • Digital Zoom: Smart Zoom / Precision Digital Zoom / Off
  • Total Zoom: Approximately 8x with Precision Digital Zoom
  • Smart Zoom Technology: 8M:Approx.4.9x(Total), 5M:Approx.6.2x(Total), VGA:Approx.25x(Total), 16:9(2M):Approx.8.3x(Total)
  • Focal Length (35mm equivalent): 5-20mm
  • Lens Construction: 6 elements in 5 groups
  • Macro Mode: iAuto(W:Approx.5cm(0.16'') to Infinity, T:Approx.50cm(1.64') to Infinity)



  • Type: No


LCD Display

  • LCD Type: 2.7"1 Clear Photo LCD (230K pixels)
  • Histogram: No


Focus Control

  • AF Modes: 9 points AF / Center Weighted AF
  • AF Illuminator: No


Exposure System

  • Metering: Yes
  • Scene Mode(s): High Sensitivity / Twilight / Twilight Portrait / Soft Snap / Landscape / Beach / Snow / Gourmet
  • D-Range Optimizer: No
  • ISO: Auto / 100 / 200 / 400 / 800 / 1600 / 3200
  • Noise Reduction: No
  • White Balance Mode: Auto / Daylight / Cloudy / Fluorescent 1 (White Fluorescent Lighting) / Fluorescent 2 (Natural White Fluorescent Lighting) / Fluorescent 3 (Day White Fluorescent Lighting) / Incandescent / Flash.


Drive System

  • Drive Mode: Normal / Burst
  • Self-timer: Off / 10sec. / 2sec.
  • Shutter Speeds: iAuto(1/4" - 1/2,000) / Program Auto(1" - 1/2,000)
  • Burst Mode: Approx. 0.85 fps at 12.1MP (Maximum 100 shots)



  • Flash Modes: Auto / On / Slow Syncro / Off
  • Flash Coverage: ISO Auto: Approx.0.5 - Approx.3.0m(Approx.1.64'-Approx.9.84')(W) / Approx.0.5 - Approx.1.5 m(Approx.1.64'-Approx.4.92')(T), ISO3200: up to Approx.6.0 m(Approx.19.69')(W) / Approx.3.0 m(Approx.9.84')(T)


Convenience Features

  • Red-Eye Reduction: Auto / On / Off
  • Date / Time Stamp: Available in the included PMB software.
  • Erase/Protect: Yes / Yes
  • Media/Battery Indicator: Yes/Yes
  • Power Save Mode: Standard / Stamina / Off


Advanced Features

  • Face Detection: 8 faces (Auto / Off)
  • Image Stabilization: Digital
  • In-Camera Editing: Trimming / Red Eye Correction
  • NightFraming System: No
  • NightShot Infrared System: No



  • SD Output: Yes
  • HD Output: No
  • USB Port(s): Yes - USB2.0 Hi-Speed
  • TransferJet: No
  • PictBridge Compatible: Yes


Weights and Measurements

  • Dimensions (Approx.): W x H x D 3 7/8"x2 1/4"x 3/4" (95.3mmx55mmx18.7mm)
  • Weight (Approx.): Body: Approx. 4.3oz. (121g), With battery and Memory Stick media: Approx. 4.8 oz. (137g)



  • Battery Type: LITHIUM ION N type 3.6V
  • Battery Capacity: Approx. 110 minutes / Approx. 220 images (when shooting still images)
  • Power Consumption (in Operation): Approx. 1.05W



  • Supplied Software: Picture Motion Browser Ver 5.0, PMB Portable 5.0 (for Windows), PMB Portable 1.1 (for Macintosh), Music Transfer
  • Operating System Compatibility: Microsoft Windows XP SP3, Windows Vista SP2, Windows 7, Macintosh OS X(v10.4-v10.6)


Service and Warranty Information

  • Limited Warranty Term: 1 Year Parts & Labor


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