Lens x Finder - Experience the Extreme Shooting Sensation
The combination of versatile & functional Fujinon Lens and a bright viewfinder give a sensational shooting experience.
24-720mm Fujinon 30x Optical Zoom and Super Macro Mode
The bright, high-precision Fujinon lens boasts a maximum aperture of f/2.8 and an optical zoom range from wide-angle 24mm to 30x telephoto, while a remarkable 1cm Super Macro Mode opens up creative opportunities right under your eyes. Producing exceptional resolution across the image plane, from the center to the edges, this lens also delivers brilliant Fujinon optical quality across the entire zoom range.
Manual barrel zoom
The wide-angle 24mm to 30x telephoto optical zoom range is controlled by twisting the lens barrel, giving you speedy, intuitive control over magnification power.
60x Intelligent Digital Zoom
Controlled by the convenient Function (Fn) button, the Intelligent Digital Zoom offers an astonishing 60x magnification power, the equivalent of a 1440mm* focal length. In addition to magnifying the image, the EXR sensor intelligently minimizes noise in flat areas and sharpens and enhances contrast in edge areas and to create natural clarity and crispness even at super-telephoto magnification. Intelligent Digital Zoom also functions in EXR AUTO mode, to guarantee you exceptional shots with minimal effort.
*1 Equivalent on 35mm camera
*2 Equivalent to angle of view on 35mm camera
1cm Super Macro
At a distance of just 1cm, macro photography using the FinePix HS35EXR allows you to capture all the exquisite detail of your subject from really close up.
Fujinon Lens - 11-groups / 15-elements Configuration
Incorporating 15 elements in 11 groups, including 3 aspherical and one ED lens, all elements in the high-quality Fujinon 30x zoom lens have been treated with Super EBC (Electron Beam Coating) to reduce ghosting, flare, and purple fringe. This high-performance lens produces outstanding resolution with very little color blurring or distortion, resulting in images with superb clarity and color fidelity.
3 Aspherical Lenses - For Rich Resolution and a Compact Form
By using 3 high-performance aspherical lenses, the FinePix HS35EXR delivers sharp image quality with rich resolution. These lenses also contribute to a more compact overall lens configuration.
ED Lens - Removing All Color Fringing Even at High Magnification
One ED lens has been employed for their low dispersion and effective reduction of chromatic aberrations. By preventing color fringing and reducing contrast, the FinePix HS35EXR lens captures images with superb accuracy across the zoom range from wide angle to telephoto.
Super EBC - Aiming for High Quality Images
All the lens elements used in the FinePix HS35EXR have been treated with multilayer Super EBC (Electron Beam Coating), the same process used for Fujinon broadcasting video lenses and large-format camera lenses acclaimed by professionals. Reducing ghosting and lens flare, the treatment promises clear image quality.
Image Stabilization (CMOS Shift + High ISO)
Long telephoto shots usually suffer from camera shake and subject movement which can ruin photos by producing blurred results. The FinePix HS35EXR's highly effective CMOS-shift and high ISO image stabilization ensures that your shots stay extra-crisp and clear, even at the full 30x zoom.
Advanced Anti Blur
In EXR AUTO mode, Advanced Anti Blur selects optimum sensitivity and harnesses responsiveness of the BSI EXR CMOS sensor, using Multi Frame technology to layer four consecutive frames shot at high speed into a single, sharp, blur-free image with remarkably low noise, even at telephoto zoom settings.
Clear, High-Resolution Fujinon Electronic View Finder
Engineered by Fujinon, the bright, incredibly sharp electronic viewfinder boasts enhanced resolution of 920,000 dots and an expanded viewing angle of 22 degrees. Perfect for tracking moving subjects in bright outdoor light, the viewfinder is equipped with an "Eye Sensor" that automatically switches the view from the LCD screen when you hold the camera up to your eye.
Electronic Viewfinder with Eye Sensor
Put your eye to the EVF and Eye Sensor automatically switches display from the LCD to the highly responsive viewfinder.
Electronic Horizon Leveling Gauge
When composing a shot in the spacious LCD, the built-in electronic level display makes it easy to align the image with the true horizon.
Professional Quality Accomplished by the Perfect Combination
A perfect fusion of Fujinon lens, 1/2-inch BSI EXR CMOS sensor and EXR Processor takes your picture to the next dimension.
EXR Technology - 16-Megapixel BSI EXR CMOS Sensor
The 1/2-inch BSI (Back Side Illuminated) EXR CMOS sensor combines an impressive 16 megapixels of high-resolution image quality with exceptionally responsive performance. Fujifilm's proprietary pixel and color filter arrays enhance both vertical and horizontal resolution, the key to 3-way capture technology that ensures the best image quality for every scene. Dynamic range has been expanded to 1600%, achieving a new level of imaging performance.
The BSI structure results in improved light reception for a significant boost in sensitivity, with available settings up to ISO 12800 for S size. An optimized signal read-out configuration significantly reduces in-sensor noise, achieving a further significant reduction in signal-to-noise ratio. The CMOS format also achieves higher readout speeds and faster image processing, enabling 8fps high-speed continuous shooting at full 16-megapixel resolution.
Wide Dynamic Range
High Sensitivity & Low Noise
30% Less Noise!!* - Stunning Stills in Low Light
30% less noise at ISO3200! The enhanced performance of the new EXR CMOS sensor lets you shoot dark scenes at high ISO sensitivity and capture them brighter, clearer and with less noise than ever before.
* When shooting at ISO3200.
With the addition of Motion Detection, Intelligent Scene Recognition technology in EXR Auto mode automatically recognizes and optimizes white balance, focus, exposure and other settings for a total of 103 shooting patterns. In addition to recognizing the shape and color of scenes, the camera also calculates available light and determines whether a person is present, giving you exceptional photos in almost every conceivable situation.
Featuring Dual CPUs, an EXR Core, and a reconfigurable processor, the EXR Processor delivers outstanding power and speed, performance that comes into its own in Full HD Movies, high-speed continuous shooting, speedy auto focus and Intelligent Scene Recognition. Start-up is quicker, focusing is faster, and writing time after burst shooting has been significantly reduced.
High-Speed Image Search
The EXR Processor powers an array of sophisticated high-speed picture search and sorting functions.
A Vector Graphics Accelerator is responsible for crisp, highly legible menus and information readouts on the graphic user interface and pleasant viewing on HDTV.
High Speed Shooting Functions - High-speed Auto Focus
Focusing in as little as 0.16 seconds*, high-speed auto focus ensures that every frame is sharp and clear, even when shooting burst sequences.
* Fujifilm research
Responsive Start-up and Processing Performance
Thanks to the powerful EXR processor, the FinePix HS35EXR wakes in approximately 0.8 seconds.* In addition to quick start-up and faster focusing, waiting time after continuous shooting sequences has been reduced by as much as half compared to conventional models. That means the HS35EXR is ready to go back to work almost immediately.
* In QUICK mode
High Speed Continuous Shooting
Capture the action at 8 frames per second in full 16-megapixel resolution. At 8-megapixels (M size), burst sequences can be shot at 11 frames per second. Each frame can be viewed as a single shot or the entire burst sequence can be viewed in a separate window. In the case of pictures taken in continuous shooting mode, only the first frame of each series will be displayed. Press the selector down to view the other pictures in the series.
High Speed Movie
Sometimes things happen too fast for you to see them properly with your own eyes. The FinePix HS35EXR can freeze the action at up to an amazing 320fps! So you can see every single minute detail and watch things happening step by step in slow motion.
* High Speed Movie can be recorded at the following speeds and sizes: 320fps (320 x 112 pixels), 160fps (320 x 240 pixels), 80fps (VGA 640 x 480 pixels).
Best Frame Capture Mode
Timing your shot is ever so easy with Best Frame Capture. Half-press the shutter and the FinePix HS35EXR starts recording photos at 11fps at 8 megapixel resolution. When the moment happens, fully press the shutter button and the camera captures up to 16 frames including pre-recorded frames, giving you the opportunity to select the best shot.
Film Simulation mode
Simulate the distinctive look of Fujifilm color films loved by professional photographers: the natural tones of PROVIA, the distinctive saturation and vibrant colors of Velvia, or the smooth tonality and skin tones of ASTIA. Black & White and Sepia modes can also be selected.
Design and Operability
Besides its high image quality, HS35EXR's comfortable design ensures excellent usability that enables higher performance.
Long-life New Li-ion Battery
Capable of capturing 600 frames on a single charge, the long-life Li-ion battery lets you keep on shooting long after most cameras have run out of power.
High Contrast 3.0-inch Large LCD - "Tilting" 3.0-inch LCD Screen
The 3.0-inch, 460,000-dot LCD screen tilts to provide flexible viewing options for both high (45? downward angle) and low (90? upward angle) shooting positions.
160? Wide Angle
Viewable at up to 160? in both the vertical and horizontal directions.
High Contrast LCD with Sunlight mode
The high-contrast (1:1100), high-resolution 3.0-inch LCD screen features Sunlight Mode for clear viewing, even in bright outdoor conditions.
The updated GUI (graphic user interface) incorporates flash technology, adding an intuitive and entertaining dimension to searching and displaying photos and accessing features. And a new font display technology produces menus and icons that are easy on the eye.
Enthusiasts will appreciate real-time confirmation of brightness levels and exposure settings.
Direct Shooting Command Buttons
Access and adjust camera settings and controls with a row of buttons conveniently located to the left of the LCD.
Adjust the ISO sensitivity setting for superb performance in low light with minimal noise.
Change Multi AE to Spot AE for a perfectly exposed subject.
Instantly switch to AF and ensure the camera keeps your subject perfectly in focus.
AF C/S/M Button
Switch between Single Auto Focus, Continuous and Manual at the touch of a button.
Choose Auto WB and let the HS35EXR optimize the white balance for you, or alternatively select a preset according to your requirements.
Movie Record Button
A touch of the button immediately switches into full HD video (1080p; 30fps/H.264 High Profile).
Angled Mode and Command Dials
The ergonomically angled mode and command dials put camera controls at your fingertips.
3.0-inch Tilting LCD Screen
Compose shots at even the most difficult angles with this useful tilting 460,000 dots of resolution, LCD screen.
Featuring a sure-grip rubber coating usually found on high-end D-SLRs.
A convenient Fn button can be programmed to act as a short-cut to frequently used functions; among the 10 functions that can be assigned are RAW, Film Simulation, and image quality modes.
Easy Access Memory Slot
A flip-open compartment on the right side of the body facilitates easy access to the SD/SDHC/SDXC card slot, even when the camera is mounted on a tripod.
Shooting and Detection Functions
Face Detection function has evolved into a unique technology of detecting and recognizing more varieties of subjects.
Full 1080p HD Movies
With the ability to shoot full HD video (1920 x 1080p; 30fps/H.264 High Profile) with impressive stereo sound, the FinePix HS35EXR doubles as a high-performance video camera. Improved continuous auto focus is enhanced by facial recognition, to ensure the people in your movies are in focus and properly exposed. Movie scene recognition optimizes settings to take the guesswork out of movie making. The H.264 (MOV) file format combines high quality video with a small file size, for effortless editing on a PC.
HD Movie + EXR High Sensitivity
The BSI EXR CMOS sensor maximizes high-sensitivity performance to capture stunning movies, even in challenging lighting conditions.
HD Movie + Film Simulation
Add atmospheric effects to your movies with a choice of Film Simulation modes, including black & white and sepia.
HD Movie + 30x Manual Zoom
From 24mm wide-angle to 720mm telephoto, dynamic zoom effects add impact to your movies. In addition to responsive auto focus, a manual focus option lets you fine-tune any scene.
HD Movie + HDMI port
A built-in HDMI port makes it easy to show movies and photos on your widescreen HDTV*.
* HD cable required
Face Tracking Auto Focus with Continuous Phase Detection AF
Phase detection autofocus is active during movie recording for faster focus response. Face-tracking autofocus is available during shooting, allowing focus to track a selected face throughout recording and ensuring that you never lose sight of your subject.
Manual Exposure Setting (M/A/S/P)
Permits quick and easy selection of automatic and manual exposure settings.
Three Bracketing Functions
Film Simulation Bracketing
Dynamic Range Bracketing
RAW Shooting - RAW+JPEG Mode
In addition to default JPEG file format, the HS35EXR also offers the option of RAW or RAW + JPEG image formats. SILKYPIX viewer and RAW conversion software is included for effortless management and conversion of RAW image data on your PC.
Simultaneously record captured images in both RAW format for post-processing on your personal computer and JPEG format for easy distribution.
Advanced Shooting Modes - Pro Focus Mode with Face Detection
This focus-bracketing mode emulates the gentle, out-of-focus background look of a DSLR when shooting portraits or macro subjects. A single press of the shutter first takes an exposure focused on the main subject, then additional exposures at different focus points*1. This produces a final image emphasizing the sharply focused subject against a soft, out-of-focus background*2.
*1 There must be sufficient distance between the subject and the background for this function to work properly.
*2 Except for subjects where focus bracketing is unable to produce sufficient defocus.
Pro Low-light Mode
Ideal for shooting non-moving subjects in low light, this mode automatically takes a series of four high-sensitivity & low-noise exposures and then combines them into an image with less noise than the single exposures.
Multiple exposure function lets you superimpose two different exposures in a single frame to create artful, one-of-a-kind photos.
Motion Panorama 360 - Photo Gallery Quality
Just sweep the camera right-left or up-down to shoot giant panoramas up to 360?. When you view the panorama playing back on your camera or personal computer, you can enjoy a seamless panorama image with both ends stitched together to create a "cylinder" view.
3D Mode (Individual Shutter 3D)
Two exposures of the same scene are saved in MPO (Multi-Picture Format) to create convincing images that appear to have been shot in real 3D. An overlapping guide on the LCD screen makes it easy to position the exposures, so even a novice can create impressive 3D effects. Fujifilm's proprietary high-resolution 3D print system produces natural, beautiful 3D prints from images captured with the HS35EXR.
Face Tracking Auto Focus
Face Detection couples with Tracking Auto Focus for new ways of capturing great people pictures, even when those people won't stop moving. Face Detection optimizes focus and exposure to ensure bright, clear faces, while Tracking Auto Focus maintains sharp focus on moving subjects. The result is attractively exposed, well-focused photos.
Face Detection optimizes people pictures by detecting faces and adjusting focus and exposure to ensure bright, clear results.
Red-eye Removal in Detected Faces
Red-eye removal automatically detects and corrects flash reflection for a perfect end result.
Instantly Detect up to 10 Faces!
The Face Detection can simultaneously recognizes up to 10 faces in a photo. Share your group portraits using the zoom up function in playbacks, checking each detected face. Each priceless expression can be cropped and saved in clear high resolution results.
The FinePix HS35EXR not only detects faces in a frame but it can also recognize who is who! You can register up to 8 people in your camera and next time you take a photo of them it will bring up their name and optimize settings in favor of your registered faces. In playback, you can search for all photos containing registered faces to quickly find photos of your favorites.
As soon as the Face Detection function detects the face, shutter is automatically released capturing the finest of the person with great optimization.
Dog / Cat Detection
By incorporating Dog / Cat Detection function, the FinePix HS35EXR is able to detect dog or cat faces*, optimizing focus and exposure for pet photos that will delight everyone. An auto-release function can also be selected to automatically shoot the photo when the pet is looking directly at the camera.
* Up to 10 dog or cat faces per photo; cannot detect faces in profile; cannot detect faces in scenes with both dogs and cats.
A selection of 8 special filters lets you create distinctive photo effects. Filter effects can be verified on the LCD monitor to ensure you get exactly the results you're shooting for.