Our unique premium carbon water filter removes 95% of mercury. It also reduces chlorine (taste and odor) and 96% of trace levels of pharmaceuticals giving you clean, great-tasting water. Yet it still leaves behind beneficial fluoride.
MAXION filter technology is PUR's unique formulation approach for blending carbon and ion exchange materials for maximum contaminant reduction. Clean drinking water is the foundation for good health. PUR pitchers with MAXION technology turn your ordinary tap water into clean; fresh-tasting drinking water.
The PUR Difference
MAXION Technology is PUR's unique formulation approach for blending carbon and ion exchange materials for maximum contaminant reduction.
Clean drinking water is the foundation of good health. PUR water filters with MAXION Technology turn your ordinary tap water into clean; fresh-tasting drinking water.
How our Filters Works
PUR activated carbon filters are made from coconut shells; which are 'heat treated' with steam. This produces pores within each grain of carbon; creating tiny tunnels and spaces; 1;000 square meters of surface area per gram of carbon.
That's approximately 200;000 square feet of nooks and crannies to absorb and trap the contaminants in your tap water in each PUR faucet filter.
Remove Contaminants - PUR water filters reduce many contaminants found in tap water; including trace levels of pharmaceuticals.
Health Benefits - The human body averages approximately 60% water and all of its systems depend on it to function properly.
Our Environment - As our demand on natural resources grows; so does our responsibility to make a difference. By switching from bottled water to PUR faucet filtered water; you'll get 400 gallons of clean filtered water a year-which is like making thousands of plastic water bottles disappear.