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The affordable UJ7700 series puts advanced Ultra HD TV technology within reach, bringing together an IPS 4K screen with Active HDR + Dolby Vision and True Colour Accuracy for more natural images.
webOS 3.5 Smart TV
webOS brings together all of the most popular streaming video apps, including Netflix, brought to life in 4K, HDR or enhanced with HDR Effect. And webOS gives you access to more than 70 free premium Internet channels through the LG Channel Plus app.
Enjoy the most HDR content
From brilliant brights to deepest darks, this LG UHD TV offers the ultimate expression of high dynamic range. Unlike some other 4K televisions, this LG UHD TV supports Dolby Vision, optimizing the picture scene-by-scene, as well as the new backward-compatible HLG HDR standard so viewers get more options for premium content.
True to Life Color
See a more accurate, natural picture with advanced color mapping. True Color Accuracy automatically corrects color distortions for vibrant, lifelike color.
More consistent color and contrast from any seat
The IPS panel in LG TV uses in-plane switching to deliver rich colors and a strong contrast ratio that remain consistent at wide viewing angles. With IPS technology, any seat becomes the best in the house.
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