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Sony XBR77A1E 77-Inch 4K Ultra HD Smart BRAVIA OLED TV (2017 Model)

Item # SNXBR77A1E (Part # XBR77A1E)
Sony XBR77A1E 77-Inch 4K Ultra HD Smart BRAVIA OLED TV (2017 Model)
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Item Description:
  • Pairs 4K Ultra HD picture clarity with the contrast, color, and detail of High Dynamic Range (HDR) for the most lifelike picture.
  • Individually lit OLED pixels achieve the ultimate contrast for outstanding picture quality
  • List Price
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    $17,998.00
    $8,000.00 (44%)
    $9,998.00

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    OLED TV
    True reality comes to life with deep black and natural color. Over 8 million self-illuminating pixels are precisely and individually controlled by the X1 Extreme processor. Sony's OLED TV creates exquisite, unprecedented contrast that reveals more detail in shadows and more depth in every scene.

    Acoustic Surface technology
    Unlike most TV speakers, sound comes to you from the entire screen, immersing you in exciting new entertainment experiences. Two actuators behind the TV vibrate the screen to create sound that's truly engaging. It's pictures and sound in perfect harmony.

    4K HDR Processor X1 Extreme: So real you can feel it
    Made to enhance the latest generation of 4K HDR pictures, the 4K HDR Processor X1 Extreme brings reality to every scene. With 40% more real-time image processing than our renowned 4K Processor X1, it delivers unprecedented picture quality for everything you watch, upscaling content from any source nearer to 4K HDR quality.

    TRILUMINOS Display: Extra colors, extra brilliance
    More colors means more realism. A TRILUMINOS Display selectively maps colors across a wider gamut, ensuring subtle colors appear naturally on screen and do not become oversaturated. You'll enjoy vivid, authentic images that bring out the emotion in every scene.

    Uncover the detail with 4K HDR
    A High Dynamic Range (HDR)-compatible TV will change the way you look at TV. Combined with 4K Ultra HD resolution, HDR video content delivers exceptional detail, color and contrast, with a far wider range of brightness than other video formats. The result is the most lifelike picture TVs have ever been able to create, with brilliant highlights and fine detail.

    Rediscover every detail with 4K X-Reality PRO
    Discover a thrilling world of extraordinary clarity. Every single pixel is enhanced beautifully by our most powerful 4K picture processing technology ever. Individual parts of each scene are analyzed and matched with a special image database that independently addresses texture, contrast, color, and edges. The difference is clear with supremely lifelike detail, whatever you're watching.

    This TV is recommended by Netflix
    Get a better streaming experience with a Netflix Recommended TV. A Netflix Recommended TV is chosen for its high performance, cutting-edge smart features, and easy app access. You can also watch Marco Polo in 4K HDR today, with a premium Netflix subscription. Members will be able to enjoy more HDR content in the coming months.

    Explore new worlds with Android TV
    Your smart TV just got smarter. Enjoy many of your favorite smartphone and tablet experiences on a big, beautiful BRAVIA screen. Android TV with advanced voice control lets you connect and access content, from movies and TV shows to thousands of apps, simply by talking.

    Clean rear look
    Easily manage all your cables, keeping wires hidden in the cover.

    Motionflow XR keeps the action smooth
    Enjoy smooth and sharp details even in fast-moving sequences with Motionflow XR. This innovative technology creates and inserts extra frames between the original ones. It compares key visual factors on successive frames, then calculates the split second of missing action in the sequences. Some models also include black-frame insertion for a blur-free and truly cinematic look.

    Maximizes the view area
    The screen is edged with a slim, narrow, 4-sided frame that maximizes the viewing area.

    Beautiful picture in any style
    Made to fit your lifestyle beautifully, on the TV stand or wall mounting.

    Dual database processing
    The 4K HDR Processor X1 Extreme has two imaging databases that work together in real time to improve your picture. By searching through thousands of picture patterns in Sony-exclusive databases for noise reduction and super-resolution, they remove unwanted noise and upscale every image to the clarity of 4K, so you can enjoy incredible picture quality no matter the source.

    Super Bit Mapping 4K HDR
    Super Bit Mapping 4K HDR creates a smoother, more natural picture by minimizing its color banding. With 14-bit powerful signal processing, it breaks up the solid bands of color of an 8-bit or 10-bit source, up-converting to 14-bit equivalent gradation, with 64 times more color levels. It delivers graceful reproduction of faces, sunsets, and other areas of subtle color gradation.

    Object-based HDR remaster
    By analyzing the objects in each scene individually, Object-based HDR remaster optimizes and enhances color and contrast. It brings everything you watch closer to the quality of HDR. Dark elements get darker, bright elements brighter, and everything in between is more accurately lit, for never-before-possible realism in every scene.

    Chromecast built-in: Plays nice with your other devices
    BRAVIA is Chromecast built-in ready so you can easily cast your favorite entertainment, like YouTube or Netflix, from your personal device on to the stunning BRAVIA screen. You can cast from Android, iOS, or your laptop.

    Content Bar: find everything fast
    The unobtrusive content bar quickly lets you find the movie, TV show, or video you're looking for. Call up the Content bar and you can keep watching, while you scan through live TV, videos on demand, downloaded TV shows, and much more. You can even customize the content bar to show you the content you go to most often first.

    Say what you want to see with voice search
    Spend less time browsing, and more time watching. Voice search on Android TV provides you with the power of Google search, allowing you to find content across different services without the hassle of time-consuming text entry. You can also get recommendations; asking for "romantic comedies," for example, brings up a list of suitable options.

    DSEE restores detail to your digital music
    Low-resolution Internet video, catch-up TV and other heavily compressed audio files don't always sound so great. A large amount of information gets thrown away when digital audio is compressed. With Digital Sound Enhancement Engine (DSEE) technology, lost frequency components (especially high frequencies) are restored for natural sound with a more spacious feel.

    Google Play: A world of content and apps
    Discover movies and TV shows, games, and much more from Google Play. Enjoy a huge and ever-growing choice of apps5 on your TV in a brand new way.

    Made to listen: ClearAudio+
    Make your listening as lifelike as your viewing. ClearAudio+ fine-tunes TV sound for an immersive experience that seems to surround you. Hear music, dialog, and surround effects with greater clarity and separation, whatever you're watching.

    IR Blaster - control everything with one remote
    The Infra-red (IR) Blaster lets you control other devices in your home from your Sony TV remote. You can use it to control your Set-top box (cable box) with the TV remote controller.

    Clear Phase for smooth, balanced frequencies
    BRAVIA uses a powerful computer model to analyze and compensate for inaccuracies in speaker response. It does this by "sampling" the speaker frequency with higher precision. This information is fed back to cancel out any peaks or dips in the speaker's natural response - resulting in pure, natural audio with smooth, even reproduction of all frequencies.

    Cinematic S-Force Front Surround
    Enjoy an immersive soundstage that pulls you into the heart of the action. S-Force Front Surround mimics the way the brain correlates sound sources to create proper volume, time lag, and sound wave spectrum - using only left and right speaker channels. By naturally emulating three-dimensional sound fields, you'll enjoy rich, high-fidelity audio across a wider listening area.

    Enjoy HDR gaming with PlayStation
    Sony 4K HDR televisions are perfect partners for PlayStation 4 and PlayStation 4 Pro consoles. Immerse yourself in a responsive, fun-filled gaming experience with vivid textures and intensely vibrant colors. See your favorite games come to life with the incredible picture quality.

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