Offer valid October 1, 2026, through December 31, 2026

© 2026 Sony Electronics Inc. All rights reserved. Sony, its logo, and the Sony Alpha logo are trademarks of Sony Corporation. Prices and offers are non-redeemable for cash and non-transferable. Offer may be combined with eligible instant rebates, bundles, retargeting campaigns, and customer registration cash back, but cannot be combined with the RSA Purchase Program. Reseller prices may vary. Prices and offers stated do not include tax or shipping. Specifications, availability, prices, and terms of offer are subject to cancellation or change without notice. Sony is not responsible for photographic, typographic, or system errors.

Participating Sony Authorized Retailers will apply the specified promotional trade-in discount toward the purchase of one (1) eligible new Sony camera or lens when a customer trades in one (1) working interchangeable-lens camera (film, DSLR, or mirrorless) or lens from any brand. The promotional discount is applied at final checkout or at the point of sale. The retailer may offer an additional trade-in valuation at its sole discretion, separate from the promotional discount. This valuation may vary based on the age and condition of the traded-in equipment.

The promotional discount has no cash value, cannot be redeemed for cash, and is valid only toward the purchase of an eligible new Sony product at the time of trade-in. If the qualifying new Sony product is returned for any reason, the promotional discount is forfeited. The traded-in equipment must be surrendered at the time of trade-in. For online transactions, physical receipt by the retailer or notification from the shipping carrier constitutes surrender. Multiple promotional trade-in discounts cannot be combined toward the purchase of a single eligible product. Offer valid on in-stock items only. No substitutions or rain checks. Additional restrictions may apply.