Sony Bravia XR 98" X90L 4K HDR LED Smart TV 2023 with Movies Streaming Pack

Item # E6SNXR98X90L (Part # E6SNXR98X90L)
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Item Description:
  • Intelligent TV processing with Cognitive Processor XR
  • Over a billion accurate colors with TRILUMINOS Pro
  • Supports Dolby Atmos
  • Google TV with Google Assistant
  • More Options:

     

    See a vivid, crisp picture while you watch and game, all powered by the intelligent Cognitive Processor XRโ„ข. Full Array LED and XR Contrast Booster 10 technology precisely controls zones of LEDs expanding the contrast range for deep, detailed blacks and increased peak brightness. HDMI 2.1 VRR, 4K120, and ALLM support lets you unlock the full potential of your favorite games for smooth and clear gameplay.

    Key Features

    Intelligent and powerful TV processing
    See how real your entertainment can be, with immersive depth and lifelike picture quality, powered by Sonyโ€™s intelligent Cognitive Processor XRโ„ข. Hundreds of thousands of individual on-screen elements are processed and remastered in the blink of an eye, boosting color, contrast, and clarity, bringing astounding realism to your content.

    Enhanced contrast and impressive brightness
    Experience real-life depth and detail with the deep black and impressive brightness. By controlling brightness in sections of the screen independently, Full Array LED backlighting balances light output to ensure scenes are full of breathtaking contrast. XR Contrast Boosterโ„ข further enhances contrast to feel more true-to-life by maximizing peak brightness and precisely controlling black levels.

    Billions of real-world colors
    Access billions of accurate colors and reproduce each shade with the subtle differences seen in the real world. XR Triluminos Proโ„ข enhances the range of hues and saturation, revealing extremely precise details within textures, and skin tones that look completely natural.

    The entertainment you love. With help from Google.
    With 700,000+ movies and TV episodes, live TV, and more available across 10,000+ apps, Google TV takes streaming and live TV to the next level โ€“ bringing together your favorite entertainment from across your apps and organizing it all, just for you. Searching is easy โ€“ just ask Google. Try saying, โ€œHey Google, find action moviesโ€ to search across your favorite apps.

    Movies on us with BRAVIA CORE
    Enjoy the latest Sony Pictures Entertainment titles and the largest IMAXยฎ Enhanced collection. Simply redeem the included credits to choose from hundreds of the latest releases. Youโ€™re also subscribed to an amazing selection of movies to stream anytime. With Pure Streamโ„ข, get near lossless 4K UHD Blu-ray quality for stunning visuals and expressive sound.

    All your game settings in one place
    With Game Menu, quickly manage your gaming picture settings and exclusive assist features in a single convenient interface. Get access to features like Black Equalizer to reveal details in even the darkest shadows, apply a Crosshair overlay so you always have your enemy in your sights, and use the Screen Size feature to shrink your screen all the way down to a 27โ€ monitor size for precision gaming on your big screen.

    Level up your gaming with HDMI 2.1 
    Sony TVs deliver a thrilling gaming experience with support for 4K/120, VRR, and ALLM as specified in HDMI 2.1. With 4K/120 you get up to 120fps in 4K resolution on compatible games, and input lag as low as 8.5ms, giving you the advantage in high-intensity gaming. Variable Refresh Rate (VRR) allows the TV to dynamically match frame rate of the gaming device, enabling smoother gameplay without stuttering delays or screen tearing. Lastly, Auto Low Latency Mode (ALLM) supports more responsive gameplay by enabling the TV to automatically switch to low latency mode whenever a gaming device is connected.

    Perfect for PlayStation 5
    Get detailed, responsive game play and feel the action all around you with Sony TV exclusive feature for the PlayStationยฎ 5 console. Auto HDR Tone Mapping automatically adjusts the HDR settings of the PS5ยฎ console to the TV for detailed, high-contrast scenes, and Auto Genre Picture Mode automatically adjusts the picture quality during gaming or streaming.

    Cinematic content as the creator intended
    Get extraordinary picture quality and enjoy your favorite content the way it was designed to be seen. Dolby Visionยฎ makes scenes come to life with striking highlights, deeper blacks, and vibrant colors. IMAXยฎ Enhanced delivers digitally remastered movies with full-screen picture and more powerful sound. Netflix Adaptive Calibrated Mode uses the TVโ€™s ambient light sensor to optimize picture brightness based on your roomโ€™s lighting conditions, so you can enjoy Netflix original content with studio picture quality. And BRAVIA CORE Calibrated Mode automatically adjusts to the optimal picture settings, creating an exceptional at-home movie viewing experience.

    Sound and picture in perfect harmony
    Hear an exceptional audio experience with more realistic sound and clear dialogue. With Acoustic Multi-Audioโ„ข, sound positioning tweeters on the sides of the TV produce a wider, elevated soundstage, enabling audio to follow the action on screen. An integrated subwoofer delivers powerful bass and rounds out the sound for a truly immersive cinematic feel. And with Dolby Atmosยฎ support and 3D Surround Upscaling, everything you watch gets the true surround sound treatment.

    Pairs perfectly with Sony soundbars
    Paired with select Sony soundbars, our latest TVs go even further to bring you an unmatched audio-visual experience. Acoustic Center Sync synchronizes the TVs speakers with the soundbar, reinforcing the center speaker channel for clearer, fuller vocals. When connected, soundbar settings automatically appear on the TVโ€™s Quick Settings menu, making it easy to control the volume, sound field, voice amplification, and other soundbar features.

    Bring back lost texture and detail, the intelligent way
    With reduced noise and blur, and see all your HD and digital content upscaled to near-4K resolution with XR Clear Image and XR 4K Upscaling. See the authentic features of peopleโ€™s faces, identify every blade of grass, and marvel at the precise texture of buildings and scenery.

    Intelligent motion processing for fast-moving, blur-free scenes
    Watching sports and action-packed movies just got a whole lot better. XR Motion Clarityโ„ข combats blur and judder by cross-analyzing key visual elements and precisely controlling the action in every scene to ensure picture quality stays smooth, bright, and clear.

    Hands-free help from Google
    With hands free voice control built into Sony TVs with Google TVs, you can set aside your remote and simply use your voice to search and access entertainment, get answers, control the TV and smart home devices, and streamline your day. Just say โ€œHey Googleโ€ to get started.

    All your favorite streaming apps in one place
    Sony TVs with Google TVโ„ข give you access to all your favorite streaming apps in one place, including Netflix, Prime Video, Disney+, YouTube, the Apple TV app, HBO Max, Peacock, and many more. Find all the movies and TV shows you love in an easy-to-navigate interface and use Google Assistantโ„ข to quickly find new content to watch.

    Family-friendly smart TV
    Discover a fun collection of movies and shows for the whole family. Create a Kids Profile that can help you guide children to age-appropriate content on streaming apps. Pick from a selection of playful avatars and themes, set parental controls to restrict what streaming services are shown, limit watching time, and even set bedtimes.

    Works with AirPlay
    With Apple AirPlay support, you can share pictures, video, or audio to your television right from your iPhone, iPad, or Mac. Watch movies and shows from your favorite apps, the Apple TV app, or even from Safari.

    Beautifully designed to complement your space
    Our premium, minimalist One Slate design keeps you focused on the big picture. The versatile two-way multi-position stand gives you the flexibility of a low-profile immersive setting that focuses your attention on the picture, or a raised setting for ideal positioning of your soundbar.

    Discover new ways to enjoy TV with BRAVIA CAM
    Connect BRAVIA CAM, sold separately, for an even more dynamic viewing experience. Ambient Optimization Pro recognizes where youโ€™re sitting in the room and automatically optimizes the picture and sound for the environment. You can also enjoy video chat with friends and family on the big screen.

    All your energy-saving settings in one place
    With the flexible and configurable Eco Dashboard, energy saving settings can now be centrally managed. You can easily customize energy saving settings for your TV usage, viewing environment, and the content you are watching, all in one place.

     

    Key Specs

    • Display Type
      LED
    • 4K (2160p)
    • 98 inches
    • Yes
    • HDR 10, Hybrid Log-Gamma (HLG), Dolby Vision
    • LED Panel Type
      Standard LED
    • Direct Lit
    • 120Hz
    • X-Motion Clarity
    • Google TV
    • Netflix, Prime Video, Disney+, YouTube, Apple TV+, HBO Max, Peacock
    • Number of HDMI Inputs (Total)
      4
    • Google Assistant, Amazon Alexa
    • Google Assistant, Amazon Alexa
    •  
    • General
    • Product Name
      98" class BRAVIA XR X90L Full Array LED 4K HDR Google TV
    • Brand
      Sony
    • Model Number
      XR98X90L
    • X90L Series
    • Model Year
      2023
    • Color
      Black
    • Color Category
      Black
    •  
    • Dimension
    • Product Height With Stand
      51.5 inches
    • 86.62 inches
    • Product Depth With Stand
      18.37 inches
    • Product Height Without Stand
      49.5 inches
    • Product Depth Without Stand
      3.37 inches
    • Product Weight With Stand
      151.8 pounds
    • Product Weight Without Stand
      148.1 pounds
    • No
    •  
    • Box Dimension
    • Height
      56 inches
    • Width
      94.25 inches
    • Depth
      13 inches
    •  
    • Display
    • Display Type
      LED
    • 4K (2160p)
    • 97.5 inches
    • 98 inches
    • Yes
    • HDR 10, Hybrid Log-Gamma (HLG), Dolby Vision
    • Picture Quality Enhancement Technology
      Cognitive Processor XR
    • LED Panel Type
      Standard LED
    • Direct Lit
    • Curved Screen
      No
    • 120Hz
    • X-Motion Clarity
    • Yes
    •  
    • Feature
    • Remote Control Type
      Voice control
    • Yes
    • Google TV
    • Netflix, Prime Video, Disney+, YouTube, Apple TV+, HBO Max, Peacock
    • Yes
    • Screen Mirroring Technology
      Miracast, Apple AirPlay
    • Indoor
    • TV/DVD Combo
      No
    • Digital
    •  
    • Connectivity
    • Number of HDMI Inputs (Total)
      4
    • Number of HDMI 2.1 Inputs
      4
    • Yes
    • 2
    • Yes
    • Yes
    • Yes
    • 4.2
    • Network Compatibility
      Built-in Wi-Fi, Ethernet
    • 1
    • Number of Digital Optical Audio Outputs
      1
    • 0
    • 1
    • 0
    •  
    • Compatibility
    • 600mm x 400mm
    • Google Assistant, Amazon Alexa
    • Google Assistant, Amazon Alexa
    •  
    • Audio
    • DTS Digital Surround
    •  
    • Power
    • No
    • No
    • 62 United States dollars
    • 510 kilowatt hours
    • Battery Type (Remote Control)
      Alkaline
    •  
    • Included
    • Wall Mount Included
      No
    • Stand Included
      Yes
    • Cable(s) Included
      AC power
    INCLUDED IN THE BOX:
    Sony Bravia XR X90K 4K HDR Full Array LED Smart TV (2023 Model)
    AC Power Cord
    Remote Control
    Documentation
    Sony Warranty
    BUNDLE INCLUDES:
    Sony Bravia XR 98" X90L 4K HDR Full Array LED Smart TV XR98X90L (2023 Model)
    Deco Mount 37"-100" TV Wall Mount Bracket Bundle w/ 2 HDMI Cables, Spray Bottle and Wipe
    Tech Smart USA Premiere Movies Streaming 2020 Digital Download Card for PC
    Stanley SurgePro 6 NT 750 Joule 6-Outlet Surge Adapter with Night Light - 33208

    Review Snapshot

    by PowerReviews

    4.6

    1669 ReviewsWrite a Review
    92%
    of respondents would recommend this to a friend

    Ratings Distribution

    Reviewed by 1669 customers

    Not impressed

    Submitted 3 months ago

    By Mickey goldmill

    From undisclosed

    Verified Buyer

    Reviewed at

    Sony Global - BV

    I'm finding it very difficult to get a balanced picture on this tv

    Bottom Line No, I would not recommend to a friend

    Was this review helpful to you?

    Great all round tv, especially if you can get a de

    Submitted 3 months ago

    By Cranberry

    From undisclosed

    Verified Buyer

    Reviewed at

    Sony Global - BV

    What HiFi reviewed as Best luxury TV in 2023. Got it for a bargain. Very good picture, very clear and little motion blur. Operating system is a bit too Google, and needs more customization options. Remote good, sound through an amp is good. Very good tv at this price point

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?

    Still the best.

    Submitted 3 months ago

    By Konk49

    From undisclosed

    Verified Buyer

    Reviewed at

    Sony Global - BV

    I had several sonys over the years and for some reason changed to Samsung. Now I am back home with a Bravia and so happy. It is better than great, it is excellent.

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?

    Sony makes a fantastic tv

    Submitted 3 months ago

    By Colin1950

    From undisclosed

    Verified Buyer

    Reviewed at

    Sony Global - BV

    I have had a Sony tv for about 25 years now had about four over the years never had a problem with them its the first time we have had a XR model but they say they are the best could not afford the top of the range but we are very happy with the one we bought

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?

    2x Remote control handsets

    Submitted 4 months ago

    By Baconeggman

    From undisclosed

    Verified Buyer

    Reviewed at

    Sony Global - BV

    Bought this TV a couple of weeks ago. Great picture and sound quality but annoyingly requires the use of the 2x remotes (provided) in order to access all features. One combined remote should have provided.

    User submitted media
    2x Remote included in package

    Bottom Line No, I would not recommend to a friend

    Was this review helpful to you?

    Impressive picture quality

    Submitted 4 months ago

    By M A C

    From undisclosed

    Verified Buyer

    Reviewed at

    Sony Global - BV

    Have had this TV for two weeks now and I'm very pleased with it. The HD picture quality is very impressive, I've also been surprised at how good the motion is, I'm not talking about fast-moving sports but just how people move when watching dramas, everything looks very detailed and natural. I like the YouView EPG interface, being able to watch programs from the last week is very convenient, and selecting apps and input sources is also easy. The Google interface is generally intuitive. The sound quality is ok for me but I can understand that some people may want to buy a sound bar for a more cinematic experience. I found both the sound and the picture were a bit disappointing straight out of the box but it didn't take long to customize the settings to get the most out of the TV. One other positive is that on my old (11 years old) TV I have had problems with reception on some channels but that has almost completely disappeared on this TV so I assume the tuner is better than on my old set. The only disappointments I can think of are: 1) Although you can stream programs from the channels on U: TV (what used to be UKTV Play) such as Yesterday via YouView, there seems to be no way of installing the U app. So if I want to watch programs on demand from U, I have to select a random program from the previous week in YouView so that it launches the U app and then I can go back from the random program to the main menu and then search for the program that I really want to watch. It's a bit irritating that I can't just select the U app directly as I can for the other streaming services. 2) What appears to be the default Sony Internet Browser crashed and froze everything so the remote controllers had no effect and I couldn't even switch the TV off using the button at the front of the TV, I had to physically unplug the TV to reset it. I rarely use the browser and there are other Internet browsing apps that can be downloaded so I'm not too bothered but it seemed a bit naff. Overall I've been very pleased, especially as it comes with a Sony 5 year warranty.

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?

    Amazing TV

    Submitted 4 months ago

    By BetsyBetsy

    From undisclosed

    Verified Buyer

    Reviewed at

    Sony Global - BV

    Fantastic TV - my life has just seriously improved - great sound and picture ๐Ÿ‘

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?

    So far so good!

    Submitted 4 months ago

    By CS1996

    From undisclosed

    Verified Buyer

    Reviewed at

    Sony Global - BV

    I only recently got this TV due to a screen fault with my old TV that JL thankfully sorted after a bit of going forward and back. The result is I have this TV and it has stunning pictures and responsive OS. I have always been a Sony Fan.

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?

    Cinema at Home

    Submitted 5 months ago

    By John2025

    From undisclosed

    Verified Buyer

    Reviewed at

    Sony Global - BV

    This 98-inch HD TV from Sony is the closest my home has come to a cinema, and I don't regret it. I marvel at the sound and picture.

    Was this review helpful to you?

    Brilliant picture quality

    Submitted 5 months ago

    By Tone01

    From undisclosed

    Verified Buyer

    Reviewed at

    Sony Global - BV

    Bought this week ago really pleased excellent picture quality

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?

    Q&A

    Showing 1 out of 1 Questions

    Q

    Is the remote included?

    Asked by kc
    Verified Reply - MatthewHello. Yes, the Sony 65 Inch BRAVIA XR X90L TV comes with a remote control that allows you to adjust settings and access content. Thank you for your question regarding this Sony XR65X90L Bravia XR 65" X90L 4K HDR Full Array LED Smart TV. Be well!Was this answer helpful to you
    This Kit Includes:

    Bravia XR 98" X90L 4K HDR Full Array LED Smart TV XR98X90L (2023 Model)
    Sony Bravia XR 98" X90L 4K HDR Full Array LED Smart TV XR98X90L (2023 Model)
    Our Price: $4,498.00

    See details
     
    37"-100" TV Wall Mount Bracket Bundle w/ 2 HDMI Cables, Spray Bottle and Wipe
    Deco Mount 37"-100" TV Wall Mount Bracket Bundle w/ 2 HDMI Cables, Spray Bottle and Wipe
    Our Price: $49.99

    See details
     
    Premiere Movies Streaming 2020 Digital Download Card for PC
    Tech Smart USA Premiere Movies Streaming 2020 Digital Download Card for PC
    Our Price: $29.99

    See details
     
    SurgePro 6 NT 750 Joule 6-Outlet Surge Adapter with Night Light - 33208
    Stanley SurgePro 6 NT 750 Joule 6-Outlet Surge Adapter with Night Light - 33208
    Our Price: $19.99

    See details