Designed for every place, at every moment, from every angle
Your home, unlimited possibilties
360 All Round Design
Enjoy the view of your TV from all angles—and we don’t just mean the screen. The Serif looks beautiful from front to back, side to side, and can elegantly decorate any space.
Unlike conventional TVs, it doesn't belong next to the wall
Detachable Floor Stand
Place The Serif anywhere in the room. It comes with an elegant easel stand that perfectly pairs with its stylish frame. Perfect for smaller spaces, the option to remove its legs makes it all the more versatile.
New ways to enjoy content
NFC on TV
When you need some music, just tap and listen.
Bring more than a billion colors to life
100% Color Volume with Quantum Dot*
With 100% Color Volume*, Quantum Dot Technology delivers over a billion shades of color that stay true-to-life without washing out at any level of brightness.
Fits perfectly wherever you put it
Timeless, versatile design
'I' Shaped Design
The iconic “I’ shaped design, packaged in a slim frame turns The Serif into a statement piece in a way that no other TV can. The capital ‘I’ presents a bold look that’s certain to catch the eyes of any beholder.
- No tools? No problem
Transform the Serif by simply attaching or detaching the stand with just your hands.
- Plus, some tips to hide the cables
Neatly manage all your cords for a clean look behind the back cover.
Specially created for The Serif by Ronan & Erwan Bouroullec, the new Ambient Mode+™ features two patterns inspired by the beauty of the natural world around us—a beautiful leaf and a textured fabric.
Beyond the black screen
Watch your TV virtually disappear into the walls of your home. Ambient Mode+ mimics the wall behind it and elevates your space by turning the screen into décor, artwork, the weather, today's headlines, and more.
The Serif can be the center of a more convenient, connected lifestyle. It integrates seamlessly with smart speakers and mobile devices.
Mirrors all your experiences
All your devices, connected in seconds and in simpler way.
Tap to mirror content
Whatever you were watching on your mobile phone can be shown on your TV screen with just a quick tap on The Serif.
Second screen on your big screen
Multi View lets you watch TV and mobile mirrored content at the same time. Watch workout videos, check sports stats and more while watching your favorite show or game.
Catch every word without distractions
Active Voice Amplifier
Background noise from your home can disrupt your viewing experience. Active Voice Amplifier analyzes the ambient noise and enhances the voices in the scene so you can hear the dialogue clearly.
42.5" Measured Diagonally
100% Color Volume with Quantum Dot
HDR (High-Dynamic Range)
Quantum Processor 4K
Wide Viewing Angle
Active Voice Amplifier
Bluetooth Headset Support
Yes (incl. Sports, Music and TV Plus)
Smart TV with Bixby Voice, Apps and Full Web Browser
Works with Google Assistant
Built-in Amazon Alexa, Google Assistant and Bixby
Yes (Game Enhancer)
TV to Mobile - Mirroring
Mobile to TV - Mirroring, DLNA
4K AI Upscaling
Iconic I Shaped Design
Inputs & Outputs
Terrestrial / RF input
1/1(Common Use for Terrestrial)/0
Digital Audio Out (Optical)
Audio Return Channel Support (via HDMI port)
Product Size (W x H x D) Without Stand
38.8" x 23.5" x 7.8"
Product Size (W x H x D) With Stand
38.8" x 40.5" x 16.4"
Shipping Size (W x H x D)
44.2" x 28.9" x 10.4"
Product Weight Without Stand
Product Weight With Stand
Power Supply (V)
Typical Power Consumption
Maximum Power Consumption
Standby Power Consumption
Remote Control Battery
Smart TV Powered by Tizen™