Official Response by Samsung - BV

Sam Sung, Thank you for sharing your experience with the customizable bezel. Please see below for further help with installation: 1. Each bezel piece is labeled, so you'll know where to attach them. 2. Line up each piece with the corresponding side of the TV, and then slide them into place. It's usually easier to start with the bottom and top bezel pieces first, and then put on the sides. 3. The bezel pieces are magnetic and will attach instantly. Each piece should be flush once attached. Be sure to use the corner snaps to secure the pieces in place. 4. To remove the bezel, gently hold one piece and slide it off of The Frame TV. Repeat this for all four bezel pieces. You can watch the following video to see the full installation process, including inserting the provided clips to close seams. https://www.youtube.com/watch?v=2LaMtPjLRb0 If you need additional help, please reach out to us and an agent will gladly help with further troubleshooting assistance. You can call us at 1-800-SAMSUNG, 8AM - 12AM EST, 7 days a week. Our LiveChat agents are also available by clicking on the ‘Support’ link on our website. ~ Samsung Pro