Sony Bravia XR 98" X90L 4K HDR Full Array LED Smart TV XR98X90L (2023 Model)

See a vivid, crisp picture while you watch and game, all powered by the intelligent Cognitive Processor XR™. Full Array LED and XR Contrast Booster 10 technology precisely controls zones of LEDs expanding the contrast range for deep, detailed blacks and increased peak brightness. HDMI 2.1 VRR, 4K120, and ALLM support lets you unlock the full potential of your favorite games for smooth and clear gameplay.

Key Features

Intelligent and powerful TV processing
See how real your entertainment can be, with immersive depth and lifelike picture quality, powered by Sony’s intelligent Cognitive Processor XR™. Hundreds of thousands of individual on-screen elements are processed and remastered in the blink of an eye, boosting color, contrast, and clarity, bringing astounding realism to your content.

Enhanced contrast and impressive brightness
Experience real-life depth and detail with the deep black and impressive brightness. By controlling brightness in sections of the screen independently, Full Array LED backlighting balances light output to ensure scenes are full of breathtaking contrast. XR Contrast Booster™ further enhances contrast to feel more true-to-life by maximizing peak brightness and precisely controlling black levels.

Billions of real-world colors
Access billions of accurate colors and reproduce each shade with the subtle differences seen in the real world. XR Triluminos Pro™ enhances the range of hues and saturation, revealing extremely precise details within textures, and skin tones that look completely natural.

The entertainment you love. With help from Google.
With 700,000+ movies and TV episodes, live TV, and more available across 10,000+ apps, Google TV takes streaming and live TV to the next level – bringing together your favorite entertainment from across your apps and organizing it all, just for you. Searching is easy – just ask Google. Try saying, “Hey Google, find action movies” to search across your favorite apps.

Movies on us with BRAVIA CORE
Enjoy the latest Sony Pictures Entertainment titles and the largest IMAX® Enhanced collection. Simply redeem the included credits to choose from hundreds of the latest releases. You’re also subscribed to an amazing selection of movies to stream anytime. With Pure Stream™, get near lossless 4K UHD Blu-ray quality for stunning visuals and expressive sound.

All your game settings in one place
With Game Menu, quickly manage your gaming picture settings and exclusive assist features in a single convenient interface. Get access to features like Black Equalizer to reveal details in even the darkest shadows, apply a Crosshair overlay so you always have your enemy in your sights, and use the Screen Size feature to shrink your screen all the way down to a 27” monitor size for precision gaming on your big screen.

Level up your gaming with HDMI 2.1 
Sony TVs deliver a thrilling gaming experience with support for 4K/120, VRR, and ALLM as specified in HDMI 2.1. With 4K/120 you get up to 120fps in 4K resolution on compatible games, and input lag as low as 8.5ms, giving you the advantage in high-intensity gaming. Variable Refresh Rate (VRR) allows the TV to dynamically match frame rate of the gaming device, enabling smoother gameplay without stuttering delays or screen tearing. Lastly, Auto Low Latency Mode (ALLM) supports more responsive gameplay by enabling the TV to automatically switch to low latency mode whenever a gaming device is connected.

Perfect for PlayStation 5
Get detailed, responsive game play and feel the action all around you with Sony TV exclusive feature for the PlayStation® 5 console. Auto HDR Tone Mapping automatically adjusts the HDR settings of the PS5® console to the TV for detailed, high-contrast scenes, and Auto Genre Picture Mode automatically adjusts the picture quality during gaming or streaming.

Cinematic content as the creator intended
Get extraordinary picture quality and enjoy your favorite content the way it was designed to be seen. Dolby Vision® makes scenes come to life with striking highlights, deeper blacks, and vibrant colors. IMAX® Enhanced delivers digitally remastered movies with full-screen picture and more powerful sound. Netflix Adaptive Calibrated Mode uses the TV’s ambient light sensor to optimize picture brightness based on your room’s lighting conditions, so you can enjoy Netflix original content with studio picture quality. And BRAVIA CORE Calibrated Mode automatically adjusts to the optimal picture settings, creating an exceptional at-home movie viewing experience.

Sound and picture in perfect harmony
Hear an exceptional audio experience with more realistic sound and clear dialogue. With Acoustic Multi-Audio™, sound positioning tweeters on the sides of the TV produce a wider, elevated soundstage, enabling audio to follow the action on screen. An integrated subwoofer delivers powerful bass and rounds out the sound for a truly immersive cinematic feel. And with Dolby Atmos® support and 3D Surround Upscaling, everything you watch gets the true surround sound treatment.

Pairs perfectly with Sony soundbars
Paired with select Sony soundbars, our latest TVs go even further to bring you an unmatched audio-visual experience. Acoustic Center Sync synchronizes the TVs speakers with the soundbar, reinforcing the center speaker channel for clearer, fuller vocals. When connected, soundbar settings automatically appear on the TV’s Quick Settings menu, making it easy to control the volume, sound field, voice amplification, and other soundbar features.

Bring back lost texture and detail, the intelligent way
With reduced noise and blur, and see all your HD and digital content upscaled to near-4K resolution with XR Clear Image and XR 4K Upscaling. See the authentic features of people’s faces, identify every blade of grass, and marvel at the precise texture of buildings and scenery.

Intelligent motion processing for fast-moving, blur-free scenes
Watching sports and action-packed movies just got a whole lot better. XR Motion Clarity™ combats blur and judder by cross-analyzing key visual elements and precisely controlling the action in every scene to ensure picture quality stays smooth, bright, and clear.

Hands-free help from Google
With hands free voice control built into Sony TVs with Google TVs, you can set aside your remote and simply use your voice to search and access entertainment, get answers, control the TV and smart home devices, and streamline your day. Just say “Hey Google” to get started.

All your favorite streaming apps in one place
Sony TVs with Google TV™ give you access to all your favorite streaming apps in one place, including Netflix, Prime Video, Disney+, YouTube, the Apple TV app, HBO Max, Peacock, and many more. Find all the movies and TV shows you love in an easy-to-navigate interface and use Google Assistant™ to quickly find new content to watch.

Family-friendly smart TV
Discover a fun collection of movies and shows for the whole family. Create a Kids Profile that can help you guide children to age-appropriate content on streaming apps. Pick from a selection of playful avatars and themes, set parental controls to restrict what streaming services are shown, limit watching time, and even set bedtimes.

Works with AirPlay
With Apple AirPlay support, you can share pictures, video, or audio to your television right from your iPhone, iPad, or Mac. Watch movies and shows from your favorite apps, the Apple TV app, or even from Safari.

Beautifully designed to complement your space
Our premium, minimalist One Slate design keeps you focused on the big picture. The versatile two-way multi-position stand gives you the flexibility of a low-profile immersive setting that focuses your attention on the picture, or a raised setting for ideal positioning of your soundbar.

Discover new ways to enjoy TV with BRAVIA CAM
Connect BRAVIA CAM, sold separately, for an even more dynamic viewing experience. Ambient Optimization Pro recognizes where you’re sitting in the room and automatically optimizes the picture and sound for the environment. You can also enjoy video chat with friends and family on the big screen.

All your energy-saving settings in one place
With the flexible and configurable Eco Dashboard, energy saving settings can now be centrally managed. You can easily customize energy saving settings for your TV usage, viewing environment, and the content you are watching, all in one place.

Key Specs