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New Releases 6K full-frame sensor with 15+ stop dynamic range Dual Base ISO delivers clean detail in any light REDCODE RAW unlocks RED color science & log curve Swiveling 4" DCI-P3 touchscreen for precise control Nikon 1 Year Limited Warranty
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Mirrorless Cameras
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$2,646.95
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49" Dual-QHD Display: One seamless curved screen 120 Hz Refresh/1ms Response: Fluid visuals for gaming HDR/100% sRGB Color: Vivid contrast and lifelike color accuracy USB-C 65 W Power/KVM Switch: Charge laptops and control two devices
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Gaming Monitors
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$799.99
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Superb optical performance, fast constant F/2.8 aperture High-speed ultra wide-angle zoom lens Unprecedented light weight and compact size AF system Powered by RXD Rapid eXtra-silent stepping Drive motor unit perfect for video and stills
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Sony E-Mount Lenses
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$899.00
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Over 8.3 million self-lit OLED pixels a11 AI Processor Gen3 with AI Super Upscaling 4K VRR up to 165Hz with Dolby Vision® & Dolby Atmos® cinematic performance Pixel-level Perfect Black contrast webOS 26 with AI
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OLED TVs
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$1,999.99
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Alpha 9 AI Processor Gen8 Perfect Black & Perfect Color Dolby Vision, Dolby Atmos & FILMMAKER MODE Ultimate Gaming with 144Hz Refresh Rate
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OLED TVs
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$1,099.99
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Alpha 11 AI Processor Gen2 Brightness Booster Ultimate Perfect Black & Perfect Color Dolby Vision, Dolby Atmos & FILMMAKER MODE
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OLED TVs
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$2,199.99
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Alpha 9 AI Processor Gen8 Perfect Black & Perfect Color Dolby Vision, Dolby Atmos & FILMMAKER MODE Ultimate Gaming with 144Hz Refresh Rate
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OLED TVs
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$1,199.99
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38kph (Level-5) Wind Resistance 31-Min Max Flight Time Under 249 g Light and Portable
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Drones
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$379.00
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Bright high-res EVF covering DCI-P3 gamut Advanced AF with 9-subject detection 120 fps continuous shooting speed 6K/60p RAW + 4K UHD video recording Included NIKKOR Z 24-70mm f/4 S Lens Nikon 1 Year Limited Warranty
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Mirrorless Cameras
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$2,996.95
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Small, Ultralight, Discreet High-Quality Audio With Stable Transmission 48-Hour Operation w / Case DJI OsmoAudio Direct Connection—Premium Sound Quality Two-Level Active Noise Cancelling DJI 1 Year Limited Warranty
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Wireless Microphones
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$199.99
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Bright AMOLED display for clear visuals Customized training and race planning Long-lasting battery, up to 15 days Detailed health and fitness tracking Garmin Warranty
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Fitness Watches
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$449.99
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28-300mm Focal Length Full-Frame | f/4-7.1 to f/22-40 VXD Linear Motor Focus Mechanism 67mm Filter Size 20 Elements in 13 Groups
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Sony E-Mount Lenses
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$699.00
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A whole new level of camera intelligence from new AI processing unit 61.0 MP full-frame back-illuminated Exmor R CMOS sensor Outstanding filmmaking with 8K 24p/25p and 4K 60p/50p Advanced optical 5-axis in-body image stabilization
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Mirrorless Cameras
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$3,298.00
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Alpha 11 AI Processor Gen2 Brightness Booster Ultimate Perfect Black & Perfect Color Dolby Vision, Dolby Atmos & FILMMAKER MODE
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OLED TVs
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$4,999.99
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Brightness Booster Pro with enhanced OLED luminance a11 AI Processor Gen3 with 5.6× greater neural processing Pixel-level Perfect Black for infinite contrast VRR up to 165Hz with ultra-low AI Sound Pro virtual 11.1.2
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OLED TVs
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$2,999.99
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Intelligent TV processing with Cognitive Processor XR Brighter colors with QD-OLED and XR Triluminos Max Pure black and lifelike brightness with XR OLED Contrast Pro Smart TV: Google TV with Google Assistant, Apple AirPlay Movies included
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4K TVs
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$3,498.00
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3.1.1 channel, Dolby Atmos® soundbar Up-firing center channel for clear dialogue Immersive 3D Spatial Sound for cinematic experience Control soundbar and LG TV with one remote LG Limited 1-Year Warranty
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Sound Bars
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$349.99
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Alpha 11 AI Processor Gen2 Brightness Booster Ultimate Perfect Black & Perfect Color Dolby Vision, Dolby Atmos & FILMMAKER MODE
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OLED TVs
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$1,699.99
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4K QLED Mini-LED Panel HDR10, HLG, Dolby Vision Compatible Google TV OS 120 Hz Native Refresh Rate VRR & ALLM Support
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4K TVs
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$3,198.00
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Alpha 11 AI Processor Gen2 Brightness Booster Ultimate Perfect Black & Perfect Color Dolby Vision, Dolby Atmos & FILMMAKER MODE
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OLED TVs
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$2,999.99
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